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The Go-To Resource for Students and Teachers

Language learning works best when the learner can associate everyday objects with seeing and hearing a native speaker say the objects' names. ABC Lingo LITE™ replicates this technique by showing photos of everyday objects alongside a corresponding video of a native speaker.

True language learning occurs when your brain connects an image to a foreign-language term without translating it into your native language. The Associative Multimedia Learning™ method used by ABC Lingo LITE™ allows you to make these connections simply and clearly. The methodology is based upon research in learning theory, interface design, neuroscience, and the program designers’ personal experiences with foreign language learning.

Some of the highlights of ABC Lingo LITE™


  • 260+ Essential Terms
  • 21 Learning Modules


  • 30 Languages of Study
  • 30 Interface Languages


  • Native Speaker Videos
  • An Image for Each Word

What is ABC Lingo LITE™?

ABC Lingo LITE™ helps you learn basic vocabulary in 30 languages.

ABC Lingo LITE™ uses images, text, and native speaker video to help you learn vocabulary up to four times faster than any other method. ABC Lingo LITE™ uses Associative Multimedia Learning™ to help your brain associate an image with the correct word in a language without first translating it from your native language.

ABC Lingo LITE™ draws upon our library of 76,000 native speaker video clips to help you learn faster, easier, and better.

Use ABC Lingo LITE™, it's easy!

ABC Lingo LITE™ is used by tens of thousands of students young and old, travelers, global businesspeople, government agencies, and diplomatic service personnel.

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ABC Lingo LITE™ lets you:

  • See and hear native speakers pronounce hundreds of words and terms.
  • Connect images with native speaker videos with glossary terms.
  • Choose the interface language from 30 languages

Why ABC Lingo LITE™ ?

It's easier to learn a language with sight-and-sound context for the words you want to learn. With ABC Lingo LITE™, you'll see objects and situations that express vocabulary words, and you'll see and hear native speakers pronounce the words.

ABC Lingo LITE™ was inspired by Ed Hinkleman, World Trade Press CEO and publisher, who learned French in school in Massachusetts, USA, and then "on the ground" in France. A good student otherwise, Ed did poorly in classroom French, but excelled once he was living in France when he could see objects, and could hear and see the words spoken. (Yes, see the words spoken.) Even when we can't go to a country to learn the language, we can benefit from the visual, aural, and kinesthetic learning that comes from contact with native speakers.

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ABC Lingo LITE™ Languages

Arabic (Egyptian)
Bahasa Indonesia
Chinese (Cantonese)
Chinese (Mandarin)
English (American)
Portuguese (Brazilian)
Spanish (European)
Spanish (Latin American)

Who Developed ABC Lingo LITE™?

World Trade Press is a premiere digital media publisher and information provider in the areas of country culture, foreign language training, international travel, and international trade. Founded in 1993, the company has extensive experience working with educational institutions, government agencies, and global businesses. Visit us at

Who Uses ABC Lingo LITE™?

We have developed ABC Lingo LITE™ for individual students, schools, academic institutions, libraries, businesses, government agencies, and NGOs. You can inquire about enterprise licenses by writing to

What's Next for ABC Lingo LITE™?

We will be adding more interface languages and more expressions. If you have suggestions (or corrections), just drop us a line at:

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Company Headquarters

800 Lindberg Lane, Suite 190
Petaluma, California 94952 USA
Phone: [1] (707) 778-1124
Fax: [1] (707) 778-1329
Office Hours: 8:00 AM–5:00 PM (PST) Monday–Friday (Closed on National Holidays)

Customer Support (Subscription and Technical Support)

Customer Support
Email: Email
Tel: [1] 800-833-8586 x213 (toll-free, US only)
Tel: [1] 707-774-7418

Sales: Academic and Public Libraries (APL)

Adam Weis
APL Sales Manager, territory: CA, ID, IL, KY, VA, AK, DC, HI, KS, ME, MD, MS, NH, NC, ND, SC, VT, WI
Tel: [1] 800-833-8586 x201 (toll-free, US only)
Tel: [1] 707-774-7401 (direct)

Alex Gardner
Sales Representative, territory: AZ, CT, GA, IN, IA, LA, MI, MO, MT, NV, WA
Tel: [1] 800-833-8586 x209 (toll-free, US only)
Tel: [1] 707-774-7409 (direct)

Simon Illg
Sales Representative, territory: AR, NE, NJ, NM, NY, SD, UT, WV, OK
Tel: [1] 800-833-8586 x232 (toll-free, US only)
Tel: [1] 707-774-7432 (direct)

Colin Robertson
Sales Representative, territory: DE, MN, OH, PA, RI, TN, AL
Tel: [1] 800-833-8586 x218 (toll-free, US only)
Tel: [1] 707-774-7418 (direct)


Shannon Frieberg
Accounting Manager
Email: Email
[1] (800) 833-8586 x203 (toll-free, US only)
[1] (707) 774-7403 (direct)

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